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商品編號： MH0027 出版日期： 2015/10/06 作者姓名： Rothaermel, Frank T. 商品類別： Other 商品規格： 24p 再版日期： 地域： 產業： Electronics manufacturing 個案年度： -
商品敘述：
CEO Tim Cook is contemplating the source of longer-term growth at Apple.. Since Steve Jobs'' death, Cook has successfully led Apple and made it the first company to be worth more than $700 billion. Under Cook''s leadership, Apple has largely released derivatives of existing products (e.g., iPhone 6 and 6 Plus, etc.). This has increased Apple''s reliance on the iPhone (2/3 revenues), and Apple appears to be following a path to sell complementary products to the iPhone (Beats, Apple Pay, Apple Watch) at the same time that it is pursuing product development (Apple TV, Apple Car). The Apple Watch is the first new product category introduced under Tim Cook. As industry convergence continues, the case also looks at Apple main competitors: Amazon, Google, Microsoft, and Samsung.
涵蓋領域：
Innovation;Entrepreneurship;Competitive advantage
相關資料：
, (MH027T), 17p, by Frank T. Rothaermel
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